People can also be subject to the shifting values of a libidinal economy. Fame is craved by some and feared by others. For what the famous gain in visibility, they lose in anonymity and they find hard to do some of the everyday things that the rest of us take for granted. There is a picture of Elvis Presley, taken by Alfred Wertheimer on 4 July 1956, where the singer, on the verge of becoming one of the most recognisable faces on the planet (this was three days after his appearance on The Steve Allen Show), stands unnoticed buying his lunch at a railway platform stall in Sheffield, Alabama. Elvis stares into the camera – it was one taken with publicity clearly in mind – and the image is a disorienting one. The man’s face, which would soon become so familiar as to be practically a registered trade mark, is like that of a ghost looming amid the ordinary Joes who are completely indifferent to him. Despite having built up a name for himself since the release of “Heartbreak Hotel” in January that year, Elvis is still “nobody”. All that was soon to change.